Privacy Policy

Marking Services Privacy Policy

Marking Services, Inc. and its affiliates (collectively, the “MSI Group”) respect your concerns about privacy. References in this Privacy Policy to “we”, “us”, and “our” are references to the MSI Group entity responsible for the processing of your personal information, which generally is the entity that collects your personal information.

This Privacy Policy applies to the personal information we obtain through our website and mobile applications; offline collection in connection with sales, marketing, partner and supplier engagement; and third-party sources, including ad networks.

This Privacy Policy describes the types of personal information we obtain through our ordinary course of business, how we may use your personal information, with whom we may share it, and how you may exercise your rights regarding our processing of your personal information. This Privacy Policy also describes the measures we take to safeguard the personal information we obtain and how you can contact us about our privacy practices.

What personal information do we collect?

The types of personal information we may collect include the following:

  • contact information (such as name, phone and fax number, email and postal address);
  • information used to create your online account (such as username, password and security question and answer);
  • purchase and customer service history;
  • location data (such as data derived from your IP address, country and zip code) and the precise geolocation of your mobile device where we have provided notice and choice, as appropriate;
  • contact information you provide about friends or other people you would like us to contact;
  • clickstream data and other information about your online activities (such as information about your devices, browsing actions and usage patterns); and
  • other personal information contained in content you submit to us.

We use Google Analytics, which use cookies and similar technologies to collect data (such as IP addresses) to evaluate use of and interaction with our website. (You may learn about Google’s advertising features, including Google Analytics’ currently available opt-out mechanisms at the following link –

Please note that providing personal information to us is voluntary. If you choose not to provide us with certain information, we may not be able to offer you certain products and services, and you may not be able to access certain features available on our website or applications.

How do we use your personal information?

We may use your personal information for the following reasons:

  • process and fulfill orders and keep you informed about the status of your order;
  • communicate with you regarding our products, services, events, programs and promotions;
  • perform data analytics (such as market research, trend analysis, financial analysis and customer segmentation);
  • engage in ad retargeting and evaluate the effectiveness of our marketing efforts (including through our participation in ad networks);
  • provide customer support;
  • process, evaluate and respond to requests, inquiries and applications;
  • create, administer and communicate with you about your account (including any purchases and payments);
  • conduct marketing and sales activities (including generating leads, pursuing marketing prospects, performing market research, determining and managing the effectiveness of our advertising and marketing campaigns and managing our brand);
  • operate, evaluate and improve our business (such as by administering, enhancing and improving our products and services; developing new products, managing our communications and customer relationships; and performing accounting, auditing, billing, reconciliation and collection activities);
  • verify your identity and protect against and prevent fraud and other unlawful activity, unauthorized transactions, claims and other liabilities, and manage risk exposure and quality;
  • conduct investigations and comply with and enforce applicable legal requirements, relevant industry standards, contractual obligations and our policies and terms (such as this Privacy Policy); and
  • maintain and enhance the safety and security of our products, services, website, information resources and employees.

Do we share your personal information?

We do not sell your personal information to third parties. We may disclose your personal information only for the following reasons:

  • We may share personal information within the MSI Group for the purposes described in this Privacy Policy;
  • We may share personal information with service providers we have retained to perform services on our behalf (such as payment processing, order fulfillment, customer support and data analytics). These service providers are contractually required to safeguard the information provided to them and are restricted from using or disclosing such information except as necessary to perform services on our behalf or to comply with legal requirements;
  • We may disclose personal information about you (a) if we are required or permitted to do so by applicable law or legal process (such as a court order or subpoena), (b) to law enforcement authorities or other government officials to comply with a legitimate legal request, (c) when we believe disclosure is necessary to prevent physical harm or financial loss, (d) to establish, exercise or defend our legal rights, (e) in connection with an investigation of suspected or actual fraud or illegal activity or (f) otherwise with your consent.

How do we protect your information?

Your personal information is contained behind secured networks and is only accessible by a limited number of employees who have special access rights to such systems. Each employee accessing your information is required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.

We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.

Credit card information is processed through a gateway provider and is not stored or processed on our servers.

What options do you have regarding your personal information?

We offer certain choices with respect to the management of personal information we obtain about you. To update your preferences, limit the communications you receive from us, or submit a request, please contact us as specified in the Contact Us section of this Privacy Policy.

To the extent provided by the law of your jurisdiction, you may have the right to (a) access certain personal information we maintain about you; (b) request that we update, correct, amend, erase or restrict your personal information; or (c) exercise your right to limit the movement of your personal information. Where provided by law, you may withdraw consent you previously provided to us or object at any time to the processing of your personal information on legitimate grounds relating to your particular situation, and we will apply your preferences going forward as appropriate. To submit such a request, please contact us as indicated in the Contact Us section of this Privacy Policy.

To help protect your privacy and maintain security, we may take steps to verify your identity before granting you access to your personal information. Depending on your location, you may have the right to file a complaint with a government regulator if you are not satisfied with our response. MSI Group endeavors to respond to complaints within thirty (30) days of receipt.

Do we use cookies?

We do use cookies for remarketing and search and display advertisements.

You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You can do this through your browser settings. Since each browser is a little different, we recommend looking at your browser's Help Menu to learn the correct way to modify your cookie settings.

Please note, if you turn cookies off it’s possible that some of our website features will be disabled that make your experience more efficient. However, you will still be able to place orders.

How does our site handle Do Not Track signals?

We honor Do Not Track signals and we do not track, plant cookies, or use advertising when a Do Not Track (DNT) browser mechanism is in place.

Does our site allow third-party behavioral tracking?

We do not allow third-party behavioral tracking. However, we perform behavioral tracking utilizing Google Analytics. Any behavioral tracking performed does not utilize your personal information.

Notice to California Residents

The California Consumer Privacy Act (CCPA) allows California residents to request that a business that collects California consumers’ personal information give consumers additional transparency and access to the specific pieces of personal information that the business has collected about the consumer. California residents also have the right to submit a request for deletion of information under certain circumstances. If you are a California resident and would like to exercise this right, please contact us as specified in the Contact Us section of this Privacy Policy.

In addition, and subject to certain limits under California law, California residents may ask us to provide them with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties. To obtain this information, please contact us as specified in the Contact Us section of this Privacy Policy.

Once we receive your request, we may verify it by requesting information sufficient to confirm your identity. If you would like to use an agent registered with the California Secretary of State to exercise your rights, we may request evidence that you have provided such agent with power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf.

COPPA (Children Online Privacy Protection Act).

We do not specifically market to children under the age of 13 years old and we do not knowingly collect or solicit personal information from children under the age of 13. If we become aware that we have collected personal information from a child under the age of 13, we will promptly delete the information from our records. If you believe that a child under the age of 13 may have provided us with personal information, please contact us as specified in the Contact Us section of this Privacy Policy below.

Fair Information Practices

The Fair Information Practices Principles form the backbone of privacy law in the United States and the concepts they include have played a significant role in the development of data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.

In order to be in line with Fair Information Practices we will take the following responsive action, should a data breach occur:


We will notify you via email

  • Within 1 business day

We will notify the users via in-site notification

  • Within 1 business day

We also agree to the Individual Redress Principle which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.


The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.

To be in compliance with the CAN-SPAM Act of 2003, we agree to the following:

  • Not use false or misleading subjects or email addresses.
  • Identify the message as an advertisement in some reasonable way.
  • Include the physical address of our business or site headquarters.
  • Monitor third-party email marketing services for compliance, if one is used.
  • Honor opt-out/unsubscribe requests quickly.
  • Allow users to unsubscribe by using the link at the bottom of each email.

If at any time you would like to unsubscribe from receiving future emails, please contact us as specified in the Contact Us section of this Privacy Policy.

Contact Us

If you have any questions, concerns, inquiries or requests relating to this Privacy Policy, you may contact us using the information below.

Attn: [Josh Greinert]

8265 N Faulkner Road
Milwaukee, WI 53224
United States
Toll Free: 800.234.0135

We reserve the right to update this policy at any time. We will use reasonable efforts to respond to your questions or requests within 30 days of receipt.

Last Edited on [7/1/2020]